by Bill Jacobs | Mar 26, 2025 | analytics, Direct Mail, Non-profit, Nonprofits
The current administration has advocated for the privatization of the USPS. This initiative creates a lot of questions and sends a shiver down the spines of development directors for nonprofits that rely on mail appeals to raise a significant portion of their budgets....
by Bill Jacobs | May 2, 2024 | analytics, Direct Mail, Donor Acquisition, Uncategorized
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Apr 18, 2024 | Analyst, analytics, CRM, Non-profit, Nonprofits, Uncategorized
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Feb 21, 2024 | analytics, Non-profit, Uncategorized
We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...
by Sarah Smith | Jan 11, 2024 | analytics, Non-profit, nonprofit analytics, Nonprofits, Uncategorized
Thanks to the emergence of multi-channel fundraising, performance reporting and planning have become more complicated. One of the great challenges for nonprofits is forecasting their fundraising revenue and donor base. Projecting donor and revenue growth based on the...
by Bill Jacobs | Aug 19, 2019 | analytics, Market Research
In a blog last month, I challenged you peruse the A.I. articles in your LinkedIn account, and I predicted that the articles would fall into two categories: A.I. will save us!A.I. will doom us! Anyone who has read my blogs knows that I tend to Andy Rooney like on new...
