by Bill Jacobs | Mar 4, 2019 | Direct Mail, Online Fundraising
Blackbaud Institute’s 2018 Charitable Giving Report was recently released, and though giving was up 1% (due to large donors), the most disappointing metric for 2018 is that online giving remains stuck below 10% of total giving. Ten years ago, most of us (including...
by Bill Jacobs | Feb 11, 2019 | Events
Not surprisingly, one of our favorite quotes at Analytical Ones is from Peter Drucker: “If you can’t measure it, you can’t improve it.” Most people in direct response fundraising agree. Perhaps that’s why the fundraising field is filled with metric...
by Bill Jacobs | Jan 16, 2018 | analytics
“Facts all come with points of view Facts don’t do what I want them to” – from the Talking Heads’ song Crosseyed and Painless As an analyst, this has always been one of my favorite Talking Heads songs. The academic term for “facts all come...
by Bill Jacobs | Dec 21, 2017 | Analyst
This is the fourth in a series of blogs on 2018 trends. You can read about the first three trends here. The next trend for 2018 identified in the Forbes article is: Stop worrying about Artificial Intelligence. Start focusing on Augmented Intelligence. By that they...
by Bill Jacobs | Nov 14, 2017 | Branding
We recently did a Strategic Growth Analysis on a new client’s donor database. It looked awful. The organization was rolling along and then one year, all of their metrics plummeted. At first, we thought there must be a data issue. But when we talked with them, they...
