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Top Mistakes: #2 Not Mailing Major Donors

by Bill Jacobs | Apr 29, 2024 | Direct Mail, Donor Retention, Major Donors, Non-profit, Uncategorized

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top 5 Mistakes: #3 Chasing Younger Donors

by Bill Jacobs | Apr 25, 2024 | Donor Acquisition, Nonprofits

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top 5 Mistakes: #4 Legacy “No-Mail” Flags

by Bill Jacobs | Apr 22, 2024 | Direct Mail, Non-profit, Nonprofits

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Top 5 Mistakes: #5 CRM Expectations

by Bill Jacobs | Apr 18, 2024 | Analyst, analytics, CRM, Non-profit, Nonprofits, Uncategorized

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

One More Gift from Sustainers

by Bill Jacobs | Mar 1, 2024 | Analyst, Non-profit, nonprofit analytics, Nonprofits, Uncategorized

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...
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