by Bill Jacobs | Jul 30, 2015 | Direct Mail, Donor Acquisition, Non-profit
This graph is beautiful. One look at the correlation between the age that a donor is acquired and their LTV is like taking that first sip of coffee in the morning. Ahhh. The r² on this relationship is over 0.85. That means that age alone accounts for 85% of the...
by Bill Jacobs | Jul 6, 2015 | Donor Retention, Non-profit, nonprofit analytics
If there is one metric our industry is fixated upon, it’s LTV (long-term value). And, like so many other things, though it started out as such a good idea, it is in serious need of a tune-up. Now don’t get me started about the 7-ways to Wednesday that LTV is...
by Bill Jacobs | Jun 15, 2015 | Agency, Analyst, Direct Mail, Donor Retention, Non-profit
The first half of 2015 is already coming to a close. And for many of our clients, so is their fiscal year. Here is my review of the state of fundraising so far. Most clients are still living this narrative: their active donor counts continue to slip; however the...
by Bill Jacobs | Mar 31, 2015 | Donor Acquisition, Donor Retention, Market Research
In my last blog, I talked about the Public Religion Research Institute study that detailed the changes in the demographic landscape of America. But before the full measure of those changes take place, we still have a few years to maximize the fundraising techniques...
by Bill Jacobs | Mar 18, 2015 | Market Research, Non-profit
The Public Religion Research Institute recently released a study that found for the first time in the US, “white Christians” were a minority in 19 States. In the study’s own words: “Hawaii and California stand out for having the smallest white...
