by Bill Jacobs | May 31, 2021 | Donor Acquisition, Donor Retention, gratefulness, Non-profit, nonprofit analytics, Nonprofits
A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...
by Bill Jacobs | Jan 7, 2021 | Uncategorized
This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...
by Bill Jacobs | Dec 3, 2020 | Uncategorized
This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...
by Bill Jacobs | Nov 4, 2020 | Market Research
Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...
by Bill Jacobs | Oct 26, 2020 | Uncategorized
Over the years, there are a couple of reoccurring mistakes that nonprofit organizations tend to make. One of the mostly costly are legacy “no mail” or “restricted mail” flags. One day, no one usually knows when or why, a donor gets flagged as “no mail.” And then, it...
